"The Cowboys are just not for sale," Jerry Jones told Bloomberg in a recent interview.
In a wide-ranging discussion, the Dallas billionaire and Cowboys owner talked about the football team, Frisco-based Comstock Resources (NYSE: CRK), and even real estate development in North Texas.
Jones told Bloomberg that he wouldn't sell the Cowboys for less than $10 billion – and that's not to say he would even sell the team if someone made him that offer.
"They’re a long-term asset and my immediate family — which has been a part of making them what they are today — they’ll own the Cowboys long after I’m gone," Jones told Bloomberg.
The Cowboys were named as the most valuable franchise in the world for the third straight year, according to Forbes.
The team boasts a total valuation of $4.8 billion, a 14-percent increase year-over-year. The Cowboys generated $840 million in revenue and $350 million in earnings — both are the highest when compared to all other sports franchises.
Jones' interview with Bloomberg also touched on his recently acquired controlling stake in Comstock Resources.
Jones told Bloomberg utilizing Comstock to roll up other oil and gas companies is a "serious consideration," and also added that, when it comes to potential acquisitions, he's looking for companies with "great reserves, great operations and a potential revenue stream."
Jones added he's involved in businesses in which he gets to have fun — "that's why I own the Cowboys" — in the interview with Bloomberg.
"My plate is pretty full with the Cowboys, real estate development, and oil and gas," said Jones. "I don’t have time to have as much fun as I want to have."
In August, Blue Star Land, Jones' real estate arm, announced the company was seeking to buy a 216-acre business park, Frisco Park 25, to build a 400,000-square-foot merchandising distribution and sales center for the NFL team.
Jones is tight with the city of Frisco. The Jones family and the city partnered to build the $1.5 billion Star in Frisco, a large mixed-use development, which now serves as the team headquarters and practice facilities. Jones also recently committed to spend another $1 billion on developing the land around the team’s practice facilities.
His real estate prowess earned him a spot in the North Texas Commercial Association of Realtors and Real Estate Professionals Hall of Fame this year.
The award came a year after he was inducted into the Pro Football Hall of Fame.